By Amanda Depperschmidt on May 16th, 2015
Information campaigns help to communicate simple and complex sets of information in a graphic form to a target audience. Investigations into the creation, flow, and life-span of data as well as defining the target audience deepens understanding of how information is understood, classified and manipulated. The development of strategies to affect target audiences widens communication skill sets and shapes student understanding of how information distribution affects both their own and others lives.
The Hard-Fact Routine
To look at a situation from a logical and unbiased standpoint, it is important to go through a process of gathering information and statistics. Knowing clients, audiences, and a subject in general requires a perspective that comes from all sides. Even more pathological goals, such as empathy and understanding, require a basis of logic and careful thought that can create a foundation for ideas and progress.
The process of gathering information requires a strict understanding of clientele and your product. It means knowing not just what you hope to gain from a project, but the ways in which you are able and willing to stretch yourself to meet a goal. Like stretching before a good workout, gathering information is an important stage of preparation that is primarily about breathing fresh air into your lungs. It can bridge the gap that a person needs to enter a state of flow, when everything comes out just the way that it is intended. We need information as a precursor, so that when it comes time to sit down and get creative we can focus on our mood, environment, and the other necessities of entering a state of ingenuity.
Knowing how to organize and process information is a skill in itself. Keeping information available and at the ready means understanding its importance and relevance. Once you know how the information you have gathered will feed into your project, it is time to set it up in a format that is readable and understandable to you. Text documents, spreadsheets, forms, and tables are the best way to set up this kind of data. Keep it close to you and easily accessible, because the information is like your home base, a place where you will constantly be returning.